'Practical Magic 2' Conjures a No. 1 Box Office Debut with $30 Million
The sequel’s $16 million overseas start fell short of studio hopes, even as English-speaking markets delivered its strongest results.
- Warner Bros. and Alcon Entertainment's Practical Magic 2 launched with a $46 million global debut, earning an estimated $30 million from 4,146 North American theaters and knocking Spider-Man: Brand New Day from the top spot.
- Reuniting Sandra Bullock and Nicole Kidman as sisters Sally and Gillian Owens, the sequel arrives 28 years after the original Practical Magic and adapts author Alice Hoffman's work about witches breaking an ancestral curse.
- Carrying a $75 million production budget, the film earned a B+ CinemaScore from audiences while critics awarded it a 39 percent approval rating on Rotten Tomatoes, reflecting mixed reception.
- The $30 million domestic opening landed at the low end of Warner Bros.' projected $30 million to $35 million range, marking the first time in six weeks a new film topped the North American box office.
- Rentrak senior media analyst Paul Dergarabedian said the return of Bullock and Kidman was crucial for rekindling interest, though he cautioned that "weekend two will tell the tale, no question about it.
16 Articles
16 Articles
Sequel Recaptures Practical Magic
Practical Magic 2 conjured a box-office victory this weekend, opening atop the North American charts almost three decades after its predecessor white from a modest thermal performer into a cult favorite. The Warner Bros. sequel starring Sandra Bullock and Nicole Kidman learned an estimated $30 million from 4,146 theaters,...
Hartford Courant
‘Practical Magic 2’ conjures a No. 1 box office debut with $30 million
“Practical Magic 2” reunites Bullock and Kidman as Sally and Gillian Owens, a family of witches whose love lives have long been haunted by an ancestral curse.
Box Office: 'Practical Magic 2' Opens to $46M Global Box Office
Refresh for more…Warner Bros/Alcon’s Practical Magic 2 wound up flying to a $46M global debut, with $16M overseas and $30M domestic. Note the sequel to this Sandra Bullock and Nicole Kidman 1990s property is stateside driven, so expect a bulk of the gross to come from there. However, the $16M start is under the $18M-$23M […]
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