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PR Newswire hosts AI search visibility event in London
Experts said trusted press releases and earned media help brands secure citations in AI-generated answers.
- PR Newswire recently hosted the "Winning Visibility in the Age of AI Search" event in London, gathering industry leaders to discuss how AI-driven tools are reshaping communications and marketing strategies.
- AI-Powered platforms like ChatGPT, Gemini, and Google are fundamentally changing how audiences discover organizations, driving renewed focus on verifiable data and credible content.
- Harriet Meyer and Jonny Bentwood, Chief Data and Analytics Officer at Golin Ketchum, shared strategies for maintaining credibility by prioritizing human-centric storytelling and AI-driven measurement.
- Through Amplify, Newswire provides data-rich AEO and GEO insights to help customers position stories as credible sources for AI-powered search results.
- As AI-driven tools become embedded in newsrooms, experts emphasize using the technology thoughtfully to enhance human expertise while maintaining accuracy and transparency in corporate communications.
Insights by Ground AI
42 Articles
42 Articles
Coverage Details
Total News Sources42
Leaning Left2Leaning Right0Center35Last UpdatedBias Distribution95% Center
Bias Distribution
- 95% of the sources are Center
95% Center
C 95%
Factuality
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