Porsche's New Strategy: Sell Fewer Cars, Make More Money
11 Articles
11 Articles
Michael Leiters will apparently announce new austerity measures at the Annual General Meeting of the sports car manufacturer on Tuesday. However, Porsche is to expand its range of models.
2023 was Porsche’s best year in terms of sales, with 320,221 cars delivered to customers worldwide. However, a lot has changed in the two years that followed. A sharp decline in China, driven by increased local competition, has had a major impact on the financial result. In addition, the discontinuation of production of the Macan and 718 models in Europe, after they failed to meet the latest cybersecurity regulations, further hurt the business. …
Porsche wants to streamline its model portfolio and reduce costs. Shareholders criticise strategy and price decline sharply, the return remains under pressure.
Porsche CEO Michael Leiters is cutting costs at the German sports car manufacturer. "Our portfolio has become too complex – even compared to our competitors," he said at the annual general meeting, according to the text of his speech from Monday. Therefore, the number of different variants will be reduced. At the same time, the company is considering expanding its range of high-margin models, both in the classic sports car segment and in the lar…
The German manufacturer, which is shaken by a global slowdown in sales and margins, is preparing a serious recovery plan. The idea is no longer to run after chimeral delivery records, but to completely redraw the contours of its industrial tool to preserve its profitability. An in-depth reorganization is emerging, affecting both the workforce and the production volumes, with the aim of regaining maximum efficiency at lower cost. Produce less to …
And the popular 718 series could return.
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