The Wyoming Effect on Sturgis Rally

Gov. Rhoden reflects on the meaning of the Sturgis Motorcycle Rally and its connection to South Dakota values

Governor Larry Rhoden, a Sturgis native, reflects on the 86th annual motorcycle rally and the ‘common ground’ shared by local ranchers and visiting bikers.

86th Sturgis Motorcycle Rally kicks off 1st day with grand marshal, mayor's welcome

86th Sturgis Motorcycle Rally kicks off the first day with the grand marshal and mayor's welcome on Friday, Aug. 7, 2026, in Sturgis, South Dakota.

Beware of extra motorcycle traffic over Sturgis Rally week

Hundreds of thousands of riders and visitors will be traveling across the region over the next few weeks to attend the 86th annual Sturgis Motorcycle Rally. While the rally takes place August 7–16, traffic will build significantly in the days…

The Wyoming effect on Sturgis Rally

SIOUX FALLS, S.D. (KELO) -- They can hear the rumble of the motorcycles in Wyoming. "From Wednesday (before the start) to the weekend, it's nothing but the sound of motorcycles headed to Sturgis," said Cyna Whitford, the owner of The Kaffee Klatsch in Newcastle, Wyoming. The town sits on the western edge of the Black [...]

Popular motorcycle rally revs up to 500,000 attendees in a small town

The 86th annual Sturgis Motorcycle Rally is happening in South Dakota, drawing 500,000 riders to a town of 7,100. Lainey Wilson is set to headline.