Polaroid Put Pikachu on a $100 Camera Because Nostalgia Works
The 14-item collection includes three themed cameras, special-edition film and accessories, with prices starting at $14.99, Polaroid said.
- On Wednesday, Polaroid unveiled a limited-edition collaboration with The Pokémon Company featuring three instant cameras and accessories to celebrate the franchise's 30th anniversary.
- This partnership capitalizes on the revitalized popularity of analog photography among Gen Z consumers, who embrace retro tech like point-and-shoot cameras and dumb phones.
- Pricing ranges from $14.99 for accessories to $99.99 for Pikachu and Sylveon-themed Go Gen 3 models, with the Poké Ball Now Gen 3 camera priced at $139.99.
- Pre-Orders begin August 25 on polaroid.com and Pokémon Center, with the full release scheduled for October 5, while Mathieu Galante, senior director of licensing at The Pokémon Company International, called the partnership a natural extension of the brand's values.
- Beyond cameras, the collection offers 14 distinct products including specialized film frames featuring Snorlax and Eevee, appealing to both photography enthusiasts and franchise collectors.
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14 Articles
Pokémon's New Polaroid Collab Turns Pokémon Snap Dreams Into Reality
This year marks the 30th anniversary of the Pokémon franchise, and there's been no shortage of awesome merch from brands all over the world to celebrate the occasion. The latest comes from instant photography brand Polaroid, which has teamed up with The Pokémon Company for a limited-edition line of cameras, accessories, and film. The lineup includes three cameras, modeled after the iconic Pokéball, Pikachu, and Sylveon. The collection also inclu…
Gotta snap 'em all: Polaroid unveils limited edition Pokémon cameras and film, and I'm obsessed
Polaroid and Pokémon have jointly announced a range of Pokémon-themed instant cameras and accessoriesCameras include a version of the Polaroid Now Gen 3 styled after a Poké Ball, and versions of the Go Gen 3 styled after Pikachu and SylveonAll the releases, including Pokémon-styled film and accessories, will be limited editionI’m on the record as being a huge Polaroid fan — but this latest unexpected collab from the brand has me wishing I’d wait…
Pokémon and Polaroid reveal collaboration with adorable Pikachu and Eeveelution camera and film
Soon you’ll be able to use your Pokémon camera to take Pokémon photos, and then keep them in a Pokémon album too. The Pokémon franchise is built on the idea that there’s a lot of cool stuff in the world, and the only way to find it is to get out there and start looking. You may not know what you’re going to see on your adventures, but you can be sure there’s going to be something to remember. That same sense of spontaneous discovery and shared m…
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