Skip to main content
See every side of every news story
Published loading...Updated

Plug in Your Headphones, The New Xbox Console Boot Up Sequence Just Dropped

A firmware update will add the new glossy Xbox logo and a refreshed startup sound as Asha Sharma continues a broader branding reset.

  • On Wednesday, Xbox CEO Asha Sharma announced a new boot-up sound and animation arriving May 13. The sequence features a refreshed startup sound and the updated glossy green Xbox logo.
  • Since taking over in late February, Sharma has implemented rapid changes to revive the console brand, ditching the 'Microsoft Gaming' division name and the previous "This is an Xbox" marketing campaign.
  • Before the full boot sequence launches, Microsoft has released the new glossy logo design as dynamic backgrounds and profile pictures for Xbox fans to use on their consoles.
  • Yesterday, Sharma announced organizational changes, promoting new leaders from the CoreAI division to bring technical expertise to the platform team while discontinuing the Co-Pilot on Xbox software.
  • The new logo design is already appearing in internal 'Project Helix' materials, reflecting Sharma's commitment to the company's next-gen console strategy and broader brand revival efforts.
Insights by Ground AI

15 Articles

It was recently revealed that Xbox has achieved a new logo to replace the minimalist something used during the Xbox Series S/X generation. This time, Asha Sharma and her Xbox team have opted for a crystal-effect logo on black background and a green tone that recalls the dashboard of the first Xbox console. Now is the time to get serious and use it in the real world. Xbox has announced through Bluesky that, starting Wednesday, we will be greeted …

Read Full Article

Microsoft will set Xbox users to a small but visible change in the coming days: The Xbox Series X的S will get a new start sequence, including a revised logo and sound. (Continue reading)

Read Full Article

Asha Sharma, Xbox's new boss, today unveiled the new starter screen that will be available on the Xbox Series X/S on May 13th. There is an unreleased animation and a slightly reworked sound. This change comes at the moment when the new CEO clearly prints ... Read more Like KultureGeek on Facebook, and follow us on Twitter Don't forget to download our free iAddict app for iPhone and iPad (link App Store) The Xbox article changes its starter scree…

Read Full Article

Here's the new Xbox startup screen.

Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 50% of the sources lean Left, 50% of the sources are Center
50% Center

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

The Verge broke the news in United States on Wednesday, May 6, 2026.
Too Big Arrow Icon
Sources are mostly out of (0)

Similar News Topics

News
Feed Dots Icon
For You
Search Icon
Search
Blindspot LogoBlindspotLocal