Physical media sales rise nationally, sparking new stores in eastern Iowa

Physical media sales rise nationally, sparking new stores in eastern Iowa

With the rise of streaming services and declining sales, it seemed as if DVDs and vinyl were going to become a distant memory. However, over the last couple of years, a jump in sales and a newfound appreciation for physical media among younger generations has breathed new life into the market at a time when individuals are struggling with affording streaming services and the cost of living. In March 2026, the Recording Industry Association of Am…