Philip Morris India and Litterati Collaborate to Address Littering Through Evidence-Based Solutions

Philip Morris India and Litterati collaborate to address littering through evidence-based solutions

Philip Morris India has launched a 12-month anti-littering initiative in Delhi with Litterati. This project aims to analyze littering patterns using community science and AI technology. Insights will help implement targeted solutions for waste management and behavior change in identified areas. Previous anti-littering efforts included a successful campaign that removed substantial waste from public spaces. The initiative aligns with the Swachh B…

Philip Morris India and Litterati Collaborate to Address Littering Through Evidence-Based Solutions - Business News Week

NEW DELHI, Oct. 5, 2026 /PRNewswire/ — Philip Morris India Trading Private Limited (PM India) partnered with Litterati, a global civic technology company, to launch the first phase of a 12-month anti-littering effort in Delhi. Implemented as part of PM India’s CSR work under Project Unmesha, which focuses on environmental stewardship, circularity, and climate resilience, […] The post Philip Morris India and Litterati Collaborate to Address Litte…