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Perceived Value Drives Korean Skincare Purchases in Surabaya
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Perceived Value Drives Korean Skincare Purchases in Surabaya
A recent study published in the Journal of Economics Education and Entrepreneurship has shed light on the factors influencing purchasing intentions for Korean skincare products among consumers in Surabaya, Indonesia. The research, led by Prisca Serenata Putri from Universitas Hayam Wuruk Surabaya, provides valuable insights into the consumer behavior that could shape marketing strategies and… Source
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