US EditionPepsi’s 2026 Super Bowl Commercial 'The Choice' | Directed by and Featuring Taika Waititi
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Pepsi has decided to take its historic rivalry with Coca-Cola to the symbolic realm. And to do so in the biggest advertising showcase of the year. In its Super Bowl commercial, the brand directly confronts one of its competitor's most recognizable icons. A polar bear, an emblem inseparable from Coca-Cola's imagery, accepts the Pepsi Challenge and chooses Pepsi Zero Sugar over Coca-Cola Zero Sugar in… Origin
Pepsi’s 2026 Super Bowl Commercial 'The Choice' | Directed by and Featuring Taika Waititi
Pepsi’s Super Bowl LX spot, “The Choice,” directed by Academy Award®–winning filmmaker Taika Waititi, puts taste to the test as a cola‑loving polar bear takes the iconic Pepsi Challenge—and chooses Pepsi Zero Sugar. The spot brings the Pepsi Paradox to life, proving once again that when labels disappear, Pepsi wins on taste. Watch the journey of bold discovery and join America in rethinking its favorite cola. The post Pepsi’s 2026 Super Bowl Com…
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