US EditionPepsiCo to cut prices on Lay's, Doritos as consumers push back
PepsiCo plans up to 15% price cuts on Lay’s, Doritos, and other snacks to counter a 1% volume drop in North America and ease consumer affordability concerns.
- On Feb. 3, PepsiCo, Inc. released fourth-quarter results reporting adjusted EPS of $2.26, surpassing the $2.24 per share analysts expected.
- The company cited volume declines in North America as global food volume fell 2%, while organic revenue rose 2.1% in the quarter.
- On the numbers front, net sales rose 5.6% to $29.34 billion, beating the $28.97 billion consensus, while net income reached $2.54 billion with earnings per share at $1.85.
- Market reaction showed shares fell more than 1% in premarket trading as PepsiCo reiterated its 2026 outlook with organic revenue projection of 2% to 4% and core constant-currency EPS projection of 4% to 6%.
- In retail contexts, PepsiCo's visibility on shelves in San Anselmo, California, remains evident despite recent sales growth, supported by its Jan. 6 collaboration with Siemens and NVIDIA.
135 Articles
135 Articles
PepsiCo plans price cuts to Doritos, Cheetos, Lay’s and Tostitos as demand for its drinks and snacks slips
PURCHASE, NY — PepsiCo is cutting prices on Lay’s, Doritos, Cheetos and Tostitos chips this year to win back customers exasperated by years of price hikes. “For some consumers, low- and middle-income consumers, the biggest friction they have today in our category… is affordability,” PepsiCo Chairman and CEO Ramon Laguarta said Tuesday during a conference call with investors. “So we have been testing multiple ways to give them affordability.” Pep…
PepsiCo Slashes Prices on Snacks Before Super Bowl
As Americans continue to grapple with high grocery bills, PepsiCo is responding by cutting prices on some of the nation’s favorite snack foods by 15 percent—just before next weekend’s Super Bowl game. The company also reported fourth-quarter fiscal 2025 results that exceeded expectations. In a Feb. 3 statement, PepsiCo said the new suggested retail prices on snacks, including Lay’s, Doritos, Cheetos, Tostitos, and more, are expected to begin rol…
The manufacturer of soft drinks and snacks opted to reduce the prices of several of its products
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