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Pepsico Licenses: Strategy with Img in the United States and Canada
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Bigstock. The agreement includes brands such as Pepsi, Doritos, Cheetos, Lay’s and Mountain Dew. The strategy includes categories such as apparel, accessories, collectibles and physical experiences. The global licensing market exceeded $340 billion in 2024, according to Licensing International. PepsiCo reinforces its growth strategy in North America with the expansion of its agreement with IMG Licensing, an alliance that now encompasses the Unit…
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