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Pepsico Activates an AI-Centered Global Agency Review
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Omnicom, Accenture, Deloitte and Publicis Groupe have been invited by Pepsico to offer their proposals to optimize their marketing capabilities through artificial intelligence, as advanced by Ad Age. This global review of agencies has a hybrid character, since what is at stake is not a traditional account but a combination of technological transformation, consulting and marketing. That is why in practice the giant of drinks and snacks is facing …
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