"Kiss Cam", Mascot and Old spot... Pepsi Bets on Parody Against His Rival Coca-Cola in View of the Superbowl

Liberation

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As the most watched sporting event in the United States approaches, the big companies are preparing their show. Among them, the American soda brand has chosen to stage a polar bear, the totem animal of its competitor, while reproducing the "ColdplayGate".

Stéphane Larue

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Read the full article on stephaneLarue.com The soda brand has unveiled this weekend a campaign signed Taika Waititi that hijacks the historic polar bear from its direct competitor. The axe of war is officially unearthed. As the Super Bowl 2026 approaches, the most watched event in the United States, Pepsi decided to hit a big marketing hit...