US EditionSuper Bowl 2026 Ads Ranked: From Sabrina Carpenter for Pringles to Taika Waititi for Pepsi
Pepsi's ad directed by Taika Waititi features a polar bear choosing Pepsi Zero Sugar over Coke Zero Sugar in a taste test, highlighting 30.8% growth in Pepsi Zero Sugar sales in 2025.
- Taika Waititi directed Pepsi's 45-second ad, `The Choice`, released online on Jan. 29, 2026, with a 30-second version airing during Super Bowl LX on February 8, 2026.
- Driven by 30.8% growth of Pepsi Zero Sugar, the company saw more than one million new households last year and 66% preferred Pepsi Zero Sugar in the Pepsi Challenge.
- Using a mix of live-action and CGI, the ad stages a blindfolded Pepsi Challenge where Coca-Cola's polar bear mascot chooses Pepsi Zero Sugar, sparking a comic journey set to Queen's `I Want to Break Free` that ends with a kiss-cam concert callback.
- Pepsi will deliver Challenge kits via Gopuff starting February 6, with fans able to enter the PEPSI Taste Wins instant-win, Kirkham said, `It gives us the confidence to, you know, really reignite the conversation around taste.`
- The appropriation of Coca-Cola's polar bear raises intellectual property questions and highlights Coke's exit from the Super Bowl advertising landscape several years ago.
65 Articles
65 Articles
Pepsi takes major swing at Coca-Cola with latest Super Bowl ad featuring hidden messages: 'Delightfully devilish'
Pepsi is making a statement with its upcoming Super Bowl ad by choosing human creativity over artificial intelligence, reported Adweek. The soda company's half-minute spot, titled "The Choice," will air in the NFL championship game's second quarter. Academy Award-winning director Taika Waititi directed the commercial and plays a therapist in one scene. The ad features a polar bear, a playful jab at Coca-Cola's famous mascot, taking a blind taste…
Before the grandma of American entertainment with Bad Bunny, Pepsi unveiled a commercial deviating the hairy mascot from its eternal competitor.
Pepsi launched his commercial for the Super Bowl where he revived the rivalry with his biggest competitor: Coca-Cola, because in this announcement he decided to use the classic polar bears.This is Pepsi's new commercial for the Super Bowl where he throws Coca-ColaPepsi is giving something to talk about on social and media networks by launching his new commercial for the Super Bowl where he took advantage to throw Coca-Cola and rekindle his rival…
Detroit Free Press
USA TodayViral Coldplay couple spoofed in Pepsi Challenge Super Bowl ad with polar bears
Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes the Pepsi Challenge.
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