Beyond Websites: People Inc Grows Digital Revenue Despite Google Traffic Collapse

Beyond websites: People Inc grows digital revenue despite Google traffic collapse

People Inc chairman Barry Diller believes the company has led the way on transitioning from Google dependence and is now building new revenue opportunities outside advertising and subscriptions. People Inc has seen traffic to its brands referred by Google fall by 63% over the past two years. But it is growing the amount of revenue that is not dependent on website visits. This includes: advertising revenue from social media, events, its own AI-po…

People Inc. reports Q1 revenue down 2% YoY to $385.7M, adjusted EBITDA down 46% to $43.5M, digital revenue up 8% YoY to $253.2M, unique site visits fell 18% (Christiana Sciaudone/A Media Operator)

Christiana Sciaudone / A Media Operator: People Inc. reports Q1 revenue down 2% YoY to $385.7M, adjusted EBITDA down 46% to $43.5M, digital revenue up 8% YoY to $253.2M, unique site visits fell 18%  —  People Inc.'s overall revenue fell for the first quarter as losses continued at parent company IAC.