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‘People are deserting it’: why are London mansions struggling to sell?

Summary by BizToc
For decades, the capital’s house prices raced ahead of the national average – but now they are falling in prime areas An elegant Georgian facade, a full-width balcony and an exclusive address in South Kensington just steps from the Natural History Museum and the V&A. Yet the listing price of this…

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The value of luxury properties in London has fallen by 27 percent in nominal terms compared to the peak in 2014, and in real terms the decline is almost 50 percent, according to data from real estate consultancy Savills and an analysis by Bloomberg.

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The most expensive homes are being priced down sharply in London. In Westminster, house prices have fallen by more than 25 percent in a year.

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Luxury homes in London are finding it increasingly difficult to find buyers, and owners are being forced to cut prices by millions of pounds. An apartment in Queen’s Gate Gardens, South Kensington, has fallen in price by nearly £1 million and is now on the market for £4.4 million. In the same area, a house originally listed for £20 million has had its price reduced to £14 million. In Notting Hill, a property that went on the market for £16 milli…

London's luxury real estate market is facing a sharp slowdown, with prices falling and owners having to make cuts in millions of pounds, amid rising borrowing costs and taxes, and the demand of foreign rich people to buy. South Kensington's luxury apartment price fell by about Pound1 million over a year, to Pound4.4 million, while the price of a house offered for sale fell... and the article hits London's luxury real estate market with an unprec…

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London's 'prime' gets cold: South Kensington and Notting Hill flats accumulate discounts of up to a million pounds. The entry The price of luxury housing falls in London: mansions that go down to a million pounds was first published in What!.

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BizToc broke the news on Saturday, October 3, 2026.
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