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Peloton is releasing its cheapest treadmill yet as it bets on running for a turnaround

On Tuesday, Peloton unveiled three new treadmills: the $2,195 Tread Flex, $3,495 Tread Vision, and $6,695 Tread+ Vision, all launching October 1 in North America.
CEO Peter Stern aims to reignite growth by targeting the "massive cultural boom" in running and shifting the company's identity beyond stationary bikes to address high-cost equipment challenges.
The folding Tread Flex saves nearly 50% of floor space, while the premium Tread+ Vision adds Sled Mode with up to 300 pounds of resistance; all models feature Peloton IQ with personalized pace targets and form-correcting cameras.
Analysts expect "revenue to remain pretty muted given continuous headwinds to subscriber growth," though Truist analyst Youssef Squali maintains a "buy" rating with a $9 price target.
The holiday season serves as a critical test for Peloton's shift toward a connected training system; Chief Product Officer Nick Caldwell stated, "The Peloton advantage has always been the sum of its parts.

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