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Peacock to Give Bravo Fans Personalized Experience With AI Andy Cohen
Peacock's AI Andy Cohen avatar curates personalized Bravo video playlists from 5,000 hours of content to boost mobile engagement among its 44 million subscribers.
- On Thursday, NBCUniversal previewed 'Your Bravoverse,' an AI-powered vertical video feature launching this summer on Peacock that uses a generative AI avatar of host Andy Cohen to guide fans through personalized playlists.
- NBCUniversal developed the Cohen avatar using generative technology from Synthesia, with editors validating AI-generated output to ensure quality and accuracy across personalized streams culled from over 5,000 hours of Bravo footage.
- Peacock will also launch beta vertical live broadcasts for NBA games this spring, utilizing AI-driven real-time cropping optimized for mobile phone screens within the Courtside Live tab.
- Expanding its gaming offerings, Peacock will introduce three new mobile titles this spring, including 'Law & Order: Clue Hunter' from Wolf Games and a daily 'Jeopardy!' trivia experience, joining existing games like 'Wheel of Fortune.'
- Matt Strauss, chairman of NBCUniversal Media Group, described these updates as a 'North Star' strategy to drive engagement, positioning mobile-first features to compete with social media platforms for subscriber time.
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11 Articles
Peacock to Launch Vertical Video Section, 'Your Bravoverse' Feed on Mobile With AI Andy Cohen
Peacock is doubling down on vertical video with a dedicated section on its mobile app launching this summer. “Most streaming services were designed for horizontal viewing, and that is really because most apps were just built for the television and then ported over to different platforms, not really taking into account the modality of what each platform represents,” NBCUniversal Media Group chairman Matt Strauss told reporters during a press even…
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Coverage Details
Total News Sources11
Leaning Left6Leaning Right0Center3Last UpdatedBias Distribution67% Left
Bias Distribution
- 67% of the sources lean Left
67% Left
L 67%
C 33%
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