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Paulaner Leverages Audi F1 Partnership to Target Top Premium Spot in China - Ministry of Sport
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Paulaner Leverages Audi F1 Partnership to Target Top Premium Spot in China - Ministry of Sport
390-year-old German brewery, Paulaner, has reported record-breaking growth in China, fueled by its new long-term partnership with the Audi Revolut F1 Team. As the 2026 Formula 1 season officially commenced, the brand recorded a 23.8 per cent surge in the Chinese market for 2025, cementing its position as Paulaner’s fastest-growing export region. The partnership arrives at a historic moment for the Audi Revolut F1 Team, which secured its first-ev…
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