Pattison Media Brings Programmatic Radio Options To Canada
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3 Articles
Pattison Media Brings Programmatic Radio Options To Canada
The largest multimedia company based in Western Canada has brought to market a new programmatic platform that the company expects to bring broadcast radio into the modern programmatic advertising ecosystem. “With resonate, advertisers can now buy over the air radio using the same platforms and workflows they use for digital, video, connected TV, and out of home—representing a significant step forward for broadcast radio,” says Pattison Media. Th…
Broadcast Radio Meets Programmatic: Pattison Media Launches Resonate
Toronto, ON – Pattison Media today announced the launch of resonate, a new programmatic platform that brings broadcast radio into the modern programmatic advertising ecosystem. With resonate, advertisers can now buy over-the-air radio using the same platforms and workflows they use for digital, video, connected TV, and out-of-home—representing a significant step forward for broadcast radio.The announcement was made at Radio Days North America, w…
Pattison Media launches new programmatic platform for radio
Pattison Media has announced the launch of resonate, a new programmatic platform that promises to bring broadcast radio into the modern programmatic advertising ecosystem. Unveiled to the broadcast industry at Radiodays North America in Toronto on Wednesday, resonate allows advertisers to buy over-the-air radio using the same platforms and workflows they would use for digital, video, connected TV, and out-of-home. Pattison says the launch repres…
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