Skip to main content
See every side of every news story
Published loading...Updated

Patron Enlists Director Guillermo Del Toro For New Ad Campaign

Summary by adage.com
Created with BBH USA, a new spot was painstakingly designed to mirror the client’s approach to tequila making.

8 Articles

Before becoming one of the most recognized figures in Hollywood, Mexican Guillermo del Toro tried his luck in the advertising world. Years later, the filmmaker returns to his origins with “The Perfect Pour”, a secret project he created for Tequila Patron. The work in question is a short film also stellarized by Del Toro for the premium tequila brand as part of a global campaign. “We really needed one of the most iconic directors to film a simple…

Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 80% of the sources are Center
80% Center

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

USA Today broke the news in United States on Wednesday, March 18, 2026.
Too Big Arrow Icon
Sources are mostly out of (0)

Similar News Topics

News
Feed Dots Icon
For You
Search Icon
Search
Blindspot LogoBlindspotLocal