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Patriots coach Mike Vrabel has built a culture that has his team on the verge of Super Bowl history

Vrabel's player-focused methods, including rituals and accountability, helped the Patriots achieve an undefeated 9-0 road record this season, leading them to Super Bowl 60.

  • Mike Vrabel emphasized his culture-building efforts during his first season as Patriots coach, with the team facing Seattle's defense on Sunday.
  • Drawing on lessons from Ohio State and NFL mentors, Vrabel's approach before the offseason program focused on the '4 Hs' and team storytelling.
  • He introduced visible rituals like game-specific captains and revived individual player introductions, then follows postgame rituals with handshakes, hugs, shout-outs and a team 'one clap'.
  • Vrabel credits the defence's growth and players attribute accountability and improvement to him, saying they will need their best effort on Sunday.
  • Contrasting Belichick's no-nonsense culture, Vrabel's player background with three Super Bowl rings highlights his emphasis on connection and potential legacy.
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By KYLE HIGHTOWER Mike Vrabel has focused on creating a specific culture during his first season as a New England Patriot coach. The tone was defined in April, when he first spoke to the team, before the start of the inter-camp recess activities. Ten months later, those words have helped the first team led by Vrabel to be about to conquer the seventh Super Bowl title in the franchise history. Vrabel is the eighth man to play in a Super Bowl and …

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Patriots coach Mike Vrabel has built a culture that has his team on the verge of Super Bowl history

The “do your job” approach Bill Belichick cultivated during his two-decade run with the Patriots produced six Super Bowl wins, but it wasn’t the most pleasant atmosphere to play in.

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sport.de broke the news in on Tuesday, February 3, 2026.
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