Patagonia accuses drag queen Pattie Gonia of trademark violation, risks its reputation

Trademark Law Is Not a Drag

As drag has risen in pop culture, trademark law has become an unlikely topic of conversation. Most recently, on May 27, Pattie Gonia, an internet-famous drag queen and environmental activist, urged her more than 1.8 million social-media followers to ask Patagonia to drop its lawsuit.Patagonia is a California-based company that makes climbing apparel and sportswear. The brand has used the Patagonia name on its clothing since the early 1970s, taki…

Patagonia accuses drag queen Pattie Gonia of trademark violation, risks its reputation

Outdoor clothing brand Patagonia and drag queen and environmentalist Pattie Gonia are enmeshed in a legal dispute in which the apparel company claims trademark infringement in violation of a 2022 agreement with the climate activist.