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Party Companies Target Teenagers, and Predatory Marketing Even Targets School Gates.

The promise was of an exclusive party for teenagers. To guarantee entry, parents or guardians had to sign a form authorizing entry for participants between 12 and 14 years old. For those over 15, a different document was required. The party was to be held on the rooftop of Paço Alfândega, an upper-middle-class shopping mall in the Recife neighborhood, on a Saturday night. “Suddenly, the doors opened and adults started to enter. Nobody was search…
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The promise was of an exclusive party for teenagers. To guarantee entry, parents or guardians had to sign a form authorizing entry for participants between 12 and 14 years old. For those over 15, a different document was required. The party was to be held on the rooftop of Paço Alfândega, an upper-middle-class shopping mall in the Recife neighborhood, on a Saturday night. “Suddenly, the doors opened and adults started to enter. Nobody was search…

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Agência Pública broke the news in on Thursday, December 11, 2025.
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