Papa Johns Is Spying on Your Fridge to Know When You Can Be Influenced to Buy Pizza

Papa Johns Is Spying on Your Fridge to Know When You Can Be Influenced to Buy Pizza

Modern commerce and marketing is a game of personal data and digital surveillance. The more a company or a brand knows about you, the more they can harness your tendencies, lifestyle and legitimate desires into securing your business by knowing exactly what kind of pitch to make to you, and when to make that pitch. It sure is convenient for the likes of Papa Johns pizzerias, then, that such data is easy to come by–you just need to have “partners…