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Alexander Lacik to Retire in 2026; Berta De Pablos-Barbier Will Become the New CEO of Pandora

On March 11, Pandora will formally hand over leadership at its annual general meeting when Berta de Pablos-Barbier, Chief Marketing Officer, succeeds Alexander Lacik, President and Chief Executive Officer.
The succession follows almost seven years of Alexander Lacik leading Pandora's turnaround and launching the Phoenix strategy, growing revenue 45% and expanding the workforce from 24,000 to 37,000.
Having joined Pandora in November 2024 as Chief Marketing Officer, Berta de Pablos-Barbier brings 30 years of international experience, including leadership at Moët & Chandon and roles at Mars Wrigley, Lacoste and Boucheron.
Some analysts, including RBC Europe Ltd. analyst Piral Dadhania, warned Pandora shares could face pressure despite the board calling de Pablos-Barbier the 'clear number-one choice,' and the market reacted largely positively with shares rising about 0.71%.
With her appointment, Pandora aims to accelerate global growth and deepen sustainability and innovation efforts, building on DKK 31.7 billion revenue in 2024 and a footprint of 6,800 points of sale and more than 2,700 concept stores.

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