Pack’d Announces Frozen February Promoting the Freshness of ...

Pack’d announces Frozen February promoting the freshness of ...

New campaign champions frozen fruit and veg as better tasting than foreign springtime imports

PACK’D Launches Frozen February To Champion Peak-Picked Fruit

Organic frozen-food brand PACK’D has unveiled a new seasonal initiative called “Frozen February”, aimed at shining a spotlight on the benefits of frozen fruit at a time of year when UK fresh fruit quality is typically at its lowest.The campaign is rooted in a simple insight: between February and April, British-grown fruit is scarce and the “fresh” produce on supermarket shelves often comes from the Southern Hemisphere. To survive the long journe…