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Pabst Blue Ribbon Is Turning a $70,000 Beer Heist Into a Viral Marketing Moment

Pabst said the missing shipment was 1,602 cases valued at about $45,000, and police are investigating two related cargo thefts.

Summary by Quartz
Thieves used fake paperwork to steal more than 1,500 cases of PBR from a Southern California distribution center on Aug. 17

9 Articles

40,000 pounds of beer was stolen from the American beer company Pabst Blue Ribbon. The company issued a unique appeal on social media, giving the thief an 18-day deadline to return the goods without question.

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NDTV broke the news in New Delhi, India on Wednesday, September 2, 2026.
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