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OTB Group Links With Google for AI-enhanced Shopping Experience

Summary by WWD
Kicking off with OTB-owned brands Diesel and Jil Sander, the Google Cloud-based AI tool allows customers to virtually try on select products.

4 Articles

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OTB Group Links With Google for AI-enhanced Shopping Experience

Kicking off with OTB-owned brands Diesel and Jil Sander, the Google Cloud-based AI tool allows customers to virtually try on select products.

·United States
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Clubic.comClubic.com

The Virtual Fitting Cabin, a Concept that Diesel's Mother House Now Offers Thanks to Google

The giant Google Cloud and the OTB group reinvent the luxury shopping experience, thanks to the AI and the concept of hyper-personalization, with a virtual fitting booth on the program.

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Marketing Insider ReviewMarketing Insider Review

OTB Group and Google Cloud Join Forces to Launch Hyperpersonalized Shopping Experiences Powered by Artificial Intelligence

OTB Group and Google Cloud join forces to launch hyperpersonalized shopping experiences driven by Artificial Intelligence. The entry OTB Group and Google Cloud join forces to launch hyperpersonalized shopping experiences driven by Artificial Intelligence was first published in Marketing Insider Review.

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Google Cloud Press CornerGoogle Cloud Press Corner

OTB Group and Google Cloud Launch AI-Powered Hyper-Personalized Shopping Experiences

The global fashion group introduces new Virtual Try-On technology to empower client advisors with personalized, Google Cloud AI-powered styling experiences BREGANZE, Italy and SUNNYVALE, Calif.,...

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WWD broke the news in United States on Wednesday, May 6, 2026.
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