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Ore-Ida unveils new tater tot shapes for the first time in nearly two decades
The permanent additions target families and younger consumers as fewer than 1% of frozen potato products offer novelty shapes, the company said.
- On Wednesday, Ore-Ida announced dinosaur- and star-shaped Tater Tots, marking the brand's first new tot shapes in nearly 20 years. The permanent additions target younger consumers seeking playful, convenient food options.
- Fewer than 1 percent of frozen potato products offer fun shapes beyond traditional styles, creating a clear market opportunity for Ore-Ida to lead innovation in the category and capture growing demand.
- Available nationwide in 28-ounce bags and 5-pound club sizes, the new products maintain the brand's signature "crispy-outside and fluffy-inside" texture, according to the company. Distribution began at major retailers.
- Dinosaur shapes tap into cross-generational nostalgia, while star-shaped tots debut with limited-edition America 250 packaging tied to the nation's upcoming 250th anniversary celebration.
- Calling the launch "just the beginning," Ore-Ida said additional shapes are in development and set for rollout next year as part of a broader innovation pipeline.
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14 Articles
14 Articles
Las Vegas SunReposted by 
Business Wire
Business WireOre-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots – its First New Shapes in Nearly Twenty Years
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·Las Vegas, United States
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Total News Sources14
Leaning Left1Leaning Right0Center12Last UpdatedBias Distribution92% Center
Bias Distribution
- 92% of the sources are Center
92% Center
C 92%
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