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OpenAI VP Nick Turley clears air on ChatGPT ad rumours: ‘No live tests underway’

OpenAI paused promotional suggestions in ChatGPT after user complaints and competitor pressure, affirming no live ads currently but considering future ad integration.

  • On Saturday, Nick Turley, head of ChatGPT, said there are no live ad tests and screenshots circulating are not ads as OpenAI has not published ads on the platform yet.
  • Earlier this week, screenshots showing what looked like a Target promotion circulated, and paying ChatGPT subscribers complained about promotional messages including Peloton; developer Tibor Blaho's discovery suggested these relate to Instant Checkout with Stripe, not direct ads.
  • OpenAI said it has turned off the suggestion type and is improving precision while chief research officer Mark Chen acknowledged falling short on messages that felt like ads and is exploring user controls.
  • Leadership chose to allocate more resources to core quality work after Sam Altman declared a `code red`, pushing back advertising following Google's Gemini 3 release last month.
  • With ChatGPT's 800 million weekly users and Fidji Sumo, CEO of Applications, hired earlier this year, OpenAI says `If we do pursue ads, we'll take a thoughtful approach`.
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The company's chief researcher said that it “improves the accuracy of the model.”

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OpenAI’s head of ChatGPT says posts appearing to show in-app ads are ‘not real or not ads’

OpenAI claims that certain screenshots of ChatGPT chatlogs aren't displaying live ads, but app integration.

·United States
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ChatGPT's paid users have expressed their discontent this week after discovering promotional messages for brands like Peloton or Target within the interface. OpenAI strongly defends itself by saying that it is not commercial advertising, but rather suggestions for third-party applications developed on its platform. However, on the other hand, it ... Read more The OpenAI article reverses the anger of ChatGPT subscribers appeared first on Fredzone.

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Business Insider broke the news in United States on Saturday, December 6, 2025.
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