OpenAI Partners with Etsy, Shopify on ChatGPT Payment Checkout
OpenAI’s Instant Checkout lets US ChatGPT users buy directly from Etsy now, with over 1 million Shopify merchants like Glossier and SKIMS joining soon, merchants pay a small fee.
- OpenAI is partnering with Etsy and Shopify to introduce a feature called Instant Checkout in ChatGPT, allowing U.S. users to buy products directly within the chat interface.
- This collaboration is facilitated by Stripe, aiming to establish ChatGPT as a digital personal shopper, according to Emily Glassberg Sands, Stripe's head of data and AI.
- Etsy's shares increased by over 16%, and Shopify's rose more than 6% following the announcement, marking significant market reactions.
- OpenAI's Instant Checkout feature is available for users in the U.S. and will expand to other regions.
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OpenAI Ridiculed for Its Latest Cash Grab
OpenAI just introduced a new shopping feature that allows people to buy items directly from online retailers from inside ChatGPT — a move that instantly attracted online jeers from critics who framed it as another effort to milk cash from a hugely unprofitable and at times flawed platform. “What on earth are you doing?” one X user wrote. “Aren’t you a large language model? Next up, food delivery? Stop calling yourselves AI — just say ‘shortcut’!…
"Product results are organic and not sponsored, and are classified only by user relevance," says OpenAI.

OpenAI's ChatGPT now lets users buy from Etsy, Shopify in push for chatbot shopping
OpenAI is transforming ChatGPT into a virtual merchant to boost online commerce revenue. Users can now buy directly from Etsy sellers through the chatbot and will soon be able to do the same with Shopify sellers.
OpenAI Goes Shopping. These 2 E-Commerce Stocks Are Soaring
Key Points OpenAI’s new Instant Checkout feature embeds frictionless purchases in ChatGPT chats, potentially boosting revenue at its partner sites. It ranks products by relevance to boost user trust and drive impulse buys without price hikes. OpenAI gains transaction fees, funding AI advancements while redefining e-commerce as conversational. Are you ahead, or behind on retirement? SmartAsset’s free tool can match you with a financial adviso…
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