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OpenAI Partners with Etsy, Shopify on ChatGPT Payment Checkout

OpenAI’s Instant Checkout lets US ChatGPT users buy directly from Etsy now, with over 1 million Shopify merchants like Glossier and SKIMS joining soon, merchants pay a small fee.

  • OpenAI is partnering with Etsy and Shopify to introduce a feature called Instant Checkout in ChatGPT, allowing U.S. users to buy products directly within the chat interface.
  • This collaboration is facilitated by Stripe, aiming to establish ChatGPT as a digital personal shopper, according to Emily Glassberg Sands, Stripe's head of data and AI.
  • Etsy's shares increased by over 16%, and Shopify's rose more than 6% following the announcement, marking significant market reactions.
  • OpenAI's Instant Checkout feature is available for users in the U.S. and will expand to other regions.
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"Product results are organic and not sponsored, and are classified only by user relevance," says OpenAI.

·Spain
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OpenAI's ChatGPT now lets users buy from Etsy, Shopify in push for chatbot shopping

OpenAI is transforming ChatGPT into a virtual merchant to boost online commerce revenue. Users can now buy directly from Etsy sellers through the chatbot and will soon be able to do the same with Shopify sellers.

·United States
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MacRumors broke the news in United States on Monday, September 29, 2025.
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