One of the Most Famous DIY Chains in Romania Changes Its Name. "A New Chapter of a Story - HotNews.ro
5 Articles
5 Articles
Altex, the owner of the DIY store chain, has decided to change its name, writes the website Economica.net. According to the publication, Brico Depot Romania becomes Brico, the name change and visual identity being part of a wide process of transformation, according to a company announcement. The process will become increasingly visible in the next six months, in parallel with the program of ...
The Brico Depot Romania magazine chain changes its name and philosophy of work. "We are modernizing shops, developing the sort and services, investing in people. . The Brico Depot Romania DIY store chain, bought by the entrepreneur Dan Ostahie, founder of Electro Altex stores, becomes BRICO, a transformation supported by an investment of EUR 50 million over the next 3 years, according to [...]
Brico Depot Romania changes its name and visual identity and will operate under the BRICO brand, following the takeover of the DIY business by Altex. The company announces investments of 50 million euros in the next three years for the modernization of shops, development of the assortment and services and the integration of technology, including artificial intelligence. The new identity will be [...]
A new chapter for Romania's DIY business.
The Altex group rebrands the DIY stores Brico Depot after taking over the chain from the British Kingfisher group, marking the beginning of a new chapter for a business with almost a quarter of a century of experience in the local market.
Coverage Details
Bias Distribution
- 100% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium
