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One in Three Media Contacts Found Online Cannot Be Verified as Deliverable, Analysis Finds
- About one in three media contacts from public sources cannot be confirmed as deliverable, based on data from the media contact platform Media List.
- Journalists frequently change jobs or outlets, beats are reassigned, and newsroom addresses become inactive or are retired without notice, affecting contact accuracy.
- Media lists deteriorate over time, causing email pitches to bounce and harming the sender's domain reputation, which can lead to more emails landing in spam.
- Only continuous re-verification of media contacts is effective, as lists decay from the moment they are created, according to Media List's analysis.
Insights by Ground AI
38 Articles
38 Articles
Star Local+37 Reposted by 37 other sources
One in Three Media Contacts Found Online Cannot Be Verified as Deliverable, Analysis Finds
Coverage Details
Total News Sources38
Leaning Left5Leaning Right4Center23Last UpdatedBias Distribution72% Center
Bias Distribution
- 72% of the sources are Center
72% Center
L 16%
C 72%
12%
Factuality
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