A new study found that sunscreen misinformation on TikTok is actually pretty rare. The real problem may not be how much of it exists. It's how strongly people react to it. The post Anti-Sunscreen TikToks Are Rare, Yet Draw Outsized Engagement appeared first on StudyFinds.
On TikTok, videos that wrongly claim that sunscreen is dangerous generate more commitment than those that recommend using it. A study published in PLOS Digital Health analyzed 971 videos that accumulated 8.7 billion views — and reveals an algorithm that promotes disinformation, at the exact moment when cancers of [...]