Mbappe Leaves Nike, Signs with On as It Forays Into Soccer
On said Mbappé will help shape its football push as the company plans to launch its first boots in 2027.
- On Friday, French soccer star Kylian Mbappé announced he has left Nike to sign with Swiss sportswear brand On. Mbappé will serve as a global ambassador for the company's official entry into football.
- Ending a 20-year relationship with Nike that began in 2006 when Mbappé was eight years old, the Real Madrid star now joins On to help develop their first football footwear line. Nike had made him a centerpiece of its football marketing.
- Former star Thierry Henry, who has worked as On's Director of Football since 2025, played a key role in recruiting Mbappé. Swiss international player Sydney Schertenleib has also joined to test new products.
- On's US-listed shares rose 5% in premarket trading following the announcement, signaling market confidence. The company, backed by tennis legend Roger Federer, seeks to expand its footprint in the Americas.
- While On plans to launch its first football boots in 2027, Mbappé is expected to wear prototypes in games sooner. Co-CEO David Allemann said the brand aims to "bring On's approach to the pitch" and challenge market conventions.
108 Articles
108 Articles
A seismic shift in the world of sports marketing: one of the highest-paid footballers on earth, Kylian Mbappé, has chosen to sign a new sponsorship deal with the young Swiss sports company On. Mbappé, the Real Madrid forward, will become the face of the company's first line of football boots. This marks a definitive end to the partnership with Nike, the sports brand with which the star footballer had been associated since 2006.
Soccer star ditches Nike after 20 years to sign with Roger Federer-backed On
French soccer star Kylian Mbappe has ended a two-decade relationship with Nike to join fast-growing Swiss sportswear brand On, giving the Roger Federer-backed company a marquee name for its push into football and handing the US giant another high-profile defection to a rising rival.
Madrid, 18 Sep (EFE).- Real Madrid footballer Kylian Mbappé signs for the Swiss brand of sports equipment On, of which he will also be global ambassador, replacing the multinational Nike as technical supplier, as reported on his social networks. «I keep dreaming about playing football. It can surprise, coming from someone whose work [...] The entry Kylian Mbappé changes Nike for the Swiss company On along with Thierry Henry was first published i…
The star of Real Madrid and the French football team, at the end of the contract with the comma brand, engaged on Friday with the Swiss brand created in 2010.
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