Superstars, economic figures and tens of thousands of visitors for a festival pass of 599 euros. Everything important from the fair in the live blog.
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70,000 visitors: inside, more than 800 speakers, huge brand experiences, crowded exhibition halls and discussions about the future of AI, marketing and digital sovereignty: the OMR Festival 2026 has once again shown why Hamburg will become the epicenter of the international marketing and tech industry for two days. Between Tom Brady, Heidi Klum (including dog), Bill Kaulitz, Lars Klingbeil, OpenAI, TikTok, various podcast hosts and political deb…