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Omnicom–IPG Deal Cuts 4,000, Closes Two Networks

On Wednesday, Omnicom completed its $13.5 billion acquisition of Interpublic Group and unveiled a seven-division structure under John Wren, chairman and CEO.
The company is pursuing $750 million in annual cost savings tied to integration and synergies, and plans to integrate OmniPlus with Acxiom's Real ID and Flywheel Commerce Network.
As part of the restructuring, Wren estimates around 4,000 positions will be eliminated globally, adding to prior cuts totaling about 10,000, roughly 8% of the 128,200 workforce at end of 2024.
The consolidation retires DDB, FCB and MullenLowe and centralizes creative under BBDO, TBWA, and McCann, with Troy Ruhanen leading Omnicom Advertising and client success leaders reporting to Jacki Kelly and Andrea Lennon.
The merged group will generate combined annual revenues exceeding $25 billion, positioning it as the industry's largest agency group, while the Omni platform and Acxiom's Real ID reach 2.6 billion verified global IDs.

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