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Omnichannel grocery: How connected retail experiences can unlock value across customer touchpoints
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Omnichannel grocery: How connected retail experiences can unlock value across customer touchpoints
After years of steady change, grocery retail is now experiencing a surge of new behaviours that is reshaping how customers shop, retailers operate, and brands measure success. At this time of accelerated change, grocers can no longer see their digital and physical stores as separate channels. At the demand of the consumer, the two must be united and seamless. “We’re at an inflection point in grocery retail as customer expectations change faster …
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