US EditionOgury and Dentsu Launch Persona Targeting in Ctv
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Ogury launched a programmatic offer in CTV to target anonymous peopleas, adopted in France by Dentsu via its Dentsu platform.Audiences. Ogury offers a programmatic offer to target anonymous peopleas (based on interests, purchase intentions and zero-party data enriched by geolocation) in CTV. This targeting goes beyond conventional socio-demographic criteria and allows to reach niche audiences (e.g. entrepreneurs, second-hand buyers) specifies th…
Ogury, a specialist in advertising solutions, announces the launch of its programmatic offer dedicated to targeting peopleas in connected TV (CTV). In France, Dentsu becomes the first media agency to adopt it via its proprietary data platform Dentsu. Audiences. Enrichment of audiences (more...)This article Ogury and Dentsu launch the targeting of peopleas in connected TV in France appeared first on La Revue du Digital.
Paris, October 1st. Ogury, the leader in advertising solutions based on exclusive and privacy-respecting data, announces the launch of its programmatic offering dedicated to persona targeting in connected TV (CTV). In France, Dentsu [...] The post Ogury and Dentsu launch persona targeting in CTV appeared first on ExchangeWire.com.
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