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NZ Rugby Files Legal Action to Protect the Chiefs Brand - NBR | Business News & Analysis | Independent, ad-Free Reporting

NZR says the NRL’s planned team name would create confusion and damage as it seeks injunctions to protect its Chiefs trademark.

Summary by nbr.co.nz
New Zealand Rugby has moved to protect the Chiefs brand by filing legal action in the High Court against the decision by the Australian Rugby League Commission (ARLC) to launch a new NRL side using the Chiefs in its name.

9 Articles

Sydney Morning HeraldSydney Morning Herald
+3 Reposted by 3 other sources
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NZ Rugby launches court action against NRL to have PNG Chiefs name changed

The PNG Chiefs logo and jersey is due to be unveiled at an event this month but rugby authorities oppose the name because of a clash with their own team.

·North Sydney, Australia
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Stuff broke the news in Wellington, New Zealand on Thursday, October 8, 2026.
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