Nutrishop: Protein trend fuels consumer confusion

Fake protein, fake gains? - The Clackamas Print

By Madyson Muresan Arts & Culture Editor Social media fitness trends come and go, but this fad seems to have more of a grip on the average consumer. Whether it be athletes, gym-goers or everyday people, artificial protein has entered the daily lives of everyone.  With the rising emphasis on protein consumption among fitness influencers, the question is: who is this all for? Fitness influencers’ core audience can be a diverse group of people, dep…

Nutrishop: Protein trend fuels consumer confusion

HENDERSON, Nev. — As protein continues appearing in everything from coffee and cereal to chips and desserts, nutritional supplement retailer Nutrishop says many consumers still misunderstand how to use the nutrient effectively.The company said the growing popularity of protein reflects broader consumer interest in body composition, healthy aging and longevity, but warned that increased visibility has also created confusion around quality, timing…