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Number of Days: Those Who Spent the Most Money on Advertising in February.
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Number of days: According to Nielsen, consumer goods giant Procter & Gamble is by far the largest gross advertising donor in Germany in February – despite a decrease of 3 %. Rewe is reducing its advertising expenditure by 12.4% and ranks 39.2 million euros in second place. Just behind this, Kaufland, which competes with 39 million euros, raises its advertising spending by 18.6%. Group sister Lidl, on the other hand, reduces its advertising expen…
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