NRF Europe Reveals Retail’s Best AI Playbook

NRF Europe Reveals Retail’s Best AI Playbook

No single market owns the playbook, but the brands that assemble it before the 2026 holiday season will see the difference in sales.

NRF Europe: tech transformations prevalent among major retailers

Retail executives from leading merchants and specialist technology providers returned to Paris for the second European event from the US-based National Retail Federation (NRF) that showcases cutting-edge technologies and provides a platform for the latest industry thinking. Not surprisingly at such events, artificial intelligence (AI) is inescapable, but what was also evident this year at