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North West Seaside Town Named Among Britain's Toughest Places to Rent a Home

Rightmove said the North West accounted for six of the 10 most competitive rental locations, while Scotland led regions with 19 inquiries per home.

  • Birkenhead and Wallasey in Merseyside topped Britain's rental competition rankings during July and August, with each available property attracting an average of 30 inquiries from prospective tenants, according to Rightmove.
  • The North West features prominently in Rightmove's analysis, accounting for six of the 10 most competitive rental locations nationally, while Scotland recorded the highest regional competition with 19 inquiries per available home.
  • Across Britain, rental competition averaged 11 inquiries per property during July and August, down from 12 a year earlier and significantly below the 2022 peak of 28, Rightmove reported.
  • While national average advertised rents remain at a record £1,580 per month, the pace of rent growth has slowed as improving supply gives tenants more choice than during the pandemic-era peak.
  • Rightmove property expert Colleen Babcock advises prospective tenants to "start a search early and being ready with the information an agent or landlord may need" to secure properties in competitive markets.
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The Independent broke the news in London, United Kingdom on Wednesday, September 23, 2026.
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