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Nobody Expected It, but Harley-Davidson Has Chosen a Brand that Is Not Ford for an Alliance in Europe - Hybrids and Electrics
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The iconic Harley-Davidson motorcycle brand has given an unexpected twist to its strategy in Europe by announcing a new alliance with Jeep by 2026. The decision has attracted attention in the sector, especially because of the historic relationship between Harley-Davidson and Ford, which even has its current CEO, Jim Farley, within the board of directors of the motorcycle brand. An agreement focused on community and experience The intention is to…
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