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No More Meat Ads? PETA India Urges Centre to Impose Nationwide Ban From October 2

The group said 73% of global antimicrobials are used in food animals and warned of disease risks from intensive farming.

  • In a letter to Union Information and Broadcasting Minister Ashwini Vaishnaw, PETA India urged the Centre to prohibit meat advertisements across billboards, television, and online platforms beginning October 2, which is Gandhi Jayanti.
  • PETA India Senior Manager of Vegan and Corporate Projects Kiran Ahuja stated the request honors Mahatma Gandhi's legacy of non-violence while addressing antimicrobial resistance, diet-related diseases, and H5N1 bird flu risks from intensive animal farming.
  • The group cited European cities including Amsterdam and Utrecht that restricted meat advertising for environmental reasons, while noting estimates that about 73 per cent of antimicrobials globally are used in animals raised for food.
  • At the BRICS Summit, Prime Minister Narendra Modi served meat-free spreads to world leaders, reflecting India's centuries-old tradition of meat-free eating rooted in ahimsa and its status as home to the world's largest vegetarian population.
  • PETA India also alleged that current industry practices involve cruel handling of goats, sheep, and pigs, alongside overcrowded transport of cattle and buffaloes, further justifying the proposed advertising ban.
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Times of India broke the news in India on Monday, September 28, 2026.
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