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Google DeepMind Bets $75M on AI's Future in Hollywood with A24 Deal
DeepMind will invest about $75 million as the companies build tools through hands-on research with A24 filmmakers, officials said.
- On Monday, Google DeepMind announced a $75 million investment into indie film studio A24, establishing a first-of-its-kind partnership to create AI tools for filmmaking.
- Popular for hits like Backrooms and Everything Everywhere All At Once, A24 will collaborate with Google DeepMind to ensure future AI tools are shaped by creators themselves.
- Google DeepMind CEO Demis Hassabis said, "We believe the best way to develop tools that empower artists is to work directly with them," noting the collaboration spans multiple projects.
- Eli Collins, VP Product at Google DeepMind, described the initiative as "the beginning of a collaborative journey" where researchers will work side-by-side with filmmakers to test and build features.
- The deal accelerates AI adoption in entertainment, following Netflix's purchase of Interpositive and Amazon's MGM Studios launching an AI unit, while deepening debates about director use of these tools.
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Coverage Details
Total News Sources15
Leaning Left4Leaning Right1Center1Last UpdatedBias Distribution67% Left
Bias Distribution
- 67% of the sources lean Left
67% Left
L 67%
C 17%
R 16%
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