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No Front Row Invitation? No Problem—Welcome to the Era of the Fashion Show Watch Party

Summary by Marie Claire
Influencer Lyas' La Watch Party is coming to Paris Fashion Week. ushering in a new way to attend a catwalk—here we explore what it means for the industry.
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2 Articles

After a first edition in a bar in Strasbourg Saint-Denis in Paris, the influencer Lyas transforms the test and establishes his Watch Party in La Caserne, the top place of alternative fashion, to make Fashion Week accessible to all.

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Marie Claire broke the news in on Thursday, October 2, 2025.
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